Subject line how to get your email opened

Dołączył: 05 Mar 2024 Posty: 1

Admit it, you're one of those people who leaves the subject line until the last minute before hitting “send.” Big mistake. If you do email marketing campaigns for your brand, you better dedicate as much time to the subject line as the content of the email. The reason? The subject line is what most influences the open rate . Do the test in your own inbox , surely you open the most creative subjects first and send the strange or excessively commercial ones directly to the spam box. Here we give you some keys to make a difference in your subject lines. Creativity in the email subject line improves your open rate First of all, I can tell you that it will help you a lot to know your consumers well, your own brand, and raise a strategic and well-crafted issue where error has no place. Remember that you only have a fraction of a second. If the subject line is boring, irritating, or inappropriate, they won't give you a chance. So ask yourself how are you going to pique the recipient's interest so that they continue reading? This is where creativity can help you a lot. Keys to writing a good subject in your emails: 1- It offers an interesting benefit. The subject line should be an interesting and quality call to action . Think: what am I offering? Am I reporting on something new? Do I have an exclusive discount? Whatever it is, tell it clearly so that your recipients know what benefits they will get by opening your email. We recommend starting with a verb or words that invite people to click to read more. If you know your target audience well, it will be easier for you to find out their needs. Of course, the benefit must be real or you will lose the trust of your readers .

Remember that your priority is that your subject line is useful Colombia Mobile Number List and convincing, as in the following example: Refinery29: « A broke girl's guide to having a luxury vacation » 2- Personalize the issues. We're not just talking about addressing each contact by name , although including it in the subject of your email increases your CTR , according to HubSpot . Additionally, and as a basic rule, your brand should use a different subject line for each email, avoiding repeat subjects. You can also create hyper-segmented lists based on the interests or weaknesses of your users to better connect with them. Email marketing is not only about a personalized subject line, but also about being clear about what stage each contact is at . For example, the large number of subject lines selected by Barak Obama 's team during his presidential campaign, which achieved impressive open rates and a fundraising record . 3- Be precise and include numbers. An attractive, compact and error-free subject manages to arouse the reader's interest. If you also include specific data, such as numbers with decimals, sales or discounts of limited duration, you will increase the user's confidence, generating the feeling that you know what you are talking about. Of course, proofread before sending to avoid spelling mistakes. « 3.21 kg in a week and without going hungry ». 4- Don't bore anyone. Seek a balance between information, entertainment and advertising . The tone, the words you choose, and how you word your subject lines will affect your readers' willingness to open your emails. Take care of the form, the language used, a more informal tone, the humor, the appearance, the color and the presence of emojis or symbols. Always in the right measure and if they are related to the offer, they will help you capture the attention and entertain your audience. Groupon: « Best of Groupon: The deals we're proud of (unlike our nephew, Steve) » 5- Resume. A short, direct, and hooky subject line can more easily attract the reader's attention. It is best not to exceed 50 characters. However, it's only the first 20 characters that will make the difference.

That is why it is important to place the keywords at the beginning of the subject to avoid them appearing cut off. It is also important not to repeat the brand name unnecessarily since it already appears in the header of the email, not to mention that it takes up very useful space for the subject. On the contrary, we recommend including the name of your product or service. 6- Complement the information in the pre-header or preview text. Don't worry if you can't say everything in the subject, because most email platforms allow you to edit the preview text, a phrase of approximately 80 characters that is like a second subject and can be used to complement the information. . Many brands make the mistake of not using it to reinforce their email, which results in reading messages like these next to the subject: "This message contains images" or "Click here if you have viewing problems." However, you could ask a question in the subject line and answer it in the preview text, or a dialogue with one person in the subject line and another in the preview. As you see, by using this space you have more opportunities to delight your readers and improve your statistics. 7- Generates expectations, curiosity and a sense of urgency. It never fails. It is best to encourage the user to open the email immediately. You can arouse his curiosity or ask him questions. However, do not make promises that you cannot keep, nor use the resource of limited time excessively because it could also be counterproductive to your credibility. Manicube: "*Do not open this email*" Have you ever been told not to do something? A simple but effective strategy to spark enough curiosity to open your email. (Just make sure the content of your email contains something worthy of that subject line.) 8- Current events.

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